

If you think Snapchat is still used by a bunch of kids sending pictures to each other, it’s time to reevaluate. But the product has evolved to become a more full-fledged social network. Allow users to send pictures to each other that disappear after 10 seconds.Īnd now that idea has turned into a $10 billion company.

Sometimes it’s the craziest ideas that take off.Ī social network where users send and read 140 character messages.Īn app where users send the message “Yo” to one another.Īnd now we have Snapchat, an app that launched with a simple value proposition.
